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Berlin-Chemie has been developing, manufacturing and distributing pharmaceutical products for over 130 years and has been a wholly owned subsidiary of the Menarini Group, the leading Italian pharmaceutical company, since 1992.
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2019 - 12 - 20
Menarini’s Sustenium product line launched on Tmall
Tired and feeling run down? Not any more!
As of today, in China, you can get an energy boost anywhere: all you need is an internet connection!
Menarini Consumer Healthcare has entered a partnership with Alibaba, one of the world’s leading technology companies, by opening a flagship store on Tmall, the B2C Group platform that on 30th September 2019 registered more than 693 million active consumers in China: an already impressive number which is destined to grow further.
The technological infrastructure provided by the e-commerce giant, Alibaba, allows companies to offer products and services all over the world, particularly in Asia… For a turnover equivalent to 853 billion dollars in 2019 fiscal year.
“Thanks to this partnership with Alibaba, Chinese users will have access to the entire Sustenium product line – said Maurizio Luongo, Chief Operating Officer of Menarini Asia Pacific - from Sustenium Plus to Sustenium Bioritmo 3 line of multivitamins, allowing them to enjoy products made with quality raw materials and production that is Made in Italy!”
Rodrigo Cipriani Foresio, General Manager of Alibaba and Head of Southern Europe for Alipay, commented: "The partnership between Alibaba and the Menarini Group is the result of a long team effort, carried out with great commitment and satisfaction of all those involved. I am very proud to be able to announce the opening of Menarini's flagship store on the b2c Tmall platform, which now houses over 300 stores of Italian brands, a great achievement for Made in Italy. The nearly 700 million active consumers on our platforms will be able to buy the products of the Sustenium product line, and there are all the grounds for the launch of a multibrand store: great opportunities not only for food supplements therefore, but also for the entire healthcare sector which is growing strongly in China, where Tmall represents the preferential route both for the brands that wish to enter the market and expand in the country, and for Chinese consumers ”.
In the website’s multimedia section we have added a short video in which Maurizio Luongo, Chief Operating Officer of Menarini Asia Pacific, tells the story of the company and introduces the Sustenium product line.