Florence, January 12, 2011
Menarini Pharmaceutical Industries’ SUSTENIUM is the new sponsor of the Volleyball League.
Major league SUSTENIUM is born.
The 2010/2011 major league season of men's volleyball now has a new title sponsor: the dietary supplement Sustenium Plus, one of the most successful products of the Menarini Pharmaceutical Group’s OTC Division.
The competitiveness of Major League Volleyball is the perfect partner for a product whose winning formula is its energy and new composition.
This represents a prestigious partnership between the consortium of 30 major league teams and the Menarini Group, the leading Italian pharmaceutical group in Europe and the world.
Uniting one of its most prestigious brands of the OTC Division with the world of sports and sportsmen alike, the Menarini Groups envisions sports as a way of life and well-being for all ages in tune with its historic mission of daily health.
In particular, the Group’s association with volleyball is a source of pride and enthusiasm given the similarity of values typical of the sport and those animating the Florentine company: respect for opponents, fair play, team spirit, sacrifice, dynamism, international presence and family-orientation.
"We are delighted to give you this news today,” says the Volleyball Major League President, Diego Mosna. “The Menarini Group needs no introduction and is a very prestigious partner. We immediately shared a common purpose: greater affirmation in Italy and the world – Menarini with their Sustenium Plus, and us with our major league teams. We now have a new project and business card together. I am sure Major League Sustenium will be a successful brand. All of our 30 teams and players are ready to prove it."
The Menarini Group’s General Manager, Domenico Simone, said: "We are very pleased to have launched this partnership with the Volleyball Major League, which aims at supporting the Italian sport and being closer to our consumers who have always inspired us to develop effective and high quality products such as Sustenium Plus. Italian men’s major league volleyball is one of the most respected and authoritative championships in the world which is the perfect match for our Group."
Sustenium Plus is the main title sponsor of the men's volleyball major league and official partner of the 2010/2011 event season.
Sustenium Plus is a dietary supplement classified as a specific energizing tonic with creatine, arginine, beta alanine, vitamins and minerals. Its formulation has been carefully designed to provide the organism with more energy. It is particularly suitable during convalescence and changes of season as well as for use in sports during athletic training thanks to its formula enriched with beta alanine, an active substance that promotes correct muscle pH and helps combat fatigue which is typical during sports activities, for example in the onset of cramps.
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